Pamela Anderson just landed her first-ever haircare campaign with Biolage Anderson tells PEOPLE signing on as the brand's new face was a "dream collaboration" because "we're aligned philosophically" over sustainability practices The actress, who has embraced a natural look over the past two years, also opens up about her hair evolution, the reason behind her latest chop and how she really feels about baby bangs Pamela Anderson"never thought" she'd be hitting her career stride at 57 — let alone booking beauty campaigns. But that's exactly what the actress is doing, one movie role and onemakeup-free red carpet at a time. Her latest takeover? The hair industry. Anderson has partnered with Biolage as the brand's new face — and she's starring in her first-ever haircare campaign to celebrate. "Who would've thought at this age, I'd be in this industry, in the beauty world, and just kind of starting my career? There's hope for all of us," Anderson says with a laugh in an exclusive interview with PEOPLE. "I'm enjoying this time in my life. It's really nice." As a longtime activist for animal rights, Anderson tells PEOPLE she was "honored" when Biolage approached her with the partnership, noting that she always admired the brand for its humane, sustainable practices. "We're aligned philosophically," she says. "Cruelty-free and vegan have been parts of my existence for so, so long. Now more than ever, it's in fashion to have compassion. It's an exciting time. Sometimes I have to pinch myself. This is all really happening." Coliena Rentmeester for Biolage Anderson's campaign showcases the brand's best-sellingHydra Source collectionand its newFull Rescue line, focused on hair restoration. The star credits theFull Rescue shampoo,conditioner,restorative maskandscalp serumfor the health of her hair. "I air dry — I always look a little bit crazy, but it's just my natural state," she says. "These products lock moisture in your hair, so your hair doesn't get so frizzy and it feels healthy. You want to have a simple beauty routine that just nourishes, but isn't over-complicated." Anderson notes that 30 years ago, during her career rise in the '90s, her hair routine was much more complicated and damaging because sustainable, clarifying products were very hard to find. "I can't believe I still have a hair on my head with everything it's gone through, with all the hot rollers, and the heat, and the sun, and everything," theBaywatchalum shares. "But I think, genetically, I'm lucky. My hair is very thick and strong, and it's seen a lot. But that's what's so fun about this time in my life, where I actually just go to sleep with my hair a little bit damp, wake up, and it is what it is. And it doesn't matter the haircut. As long as you have good products." Coliena Rentmeester for Biolage Another low-maintenance product Anderson turns to is boxed hair dye — that she often buys on sale! "I just grab any blonde, as long as it's cruelty-free, again. I always make sure that that's the case, and I do it myself. I always have," she says. "I could not sit... I spent so much time in a hair and makeup chair in my career. I couldn't imagine going to a salon or having someone color my hair, unless it was for something specific. I do it myself, 20 minutes, and I get stuff on sale, and that's what I use." Over the past two years, the star has unintentionally become the poster girl for a no-fuss, natural approach to beauty thanks to her makeup-free red carpet appearances and non-conformity to industry ideals. "For me, hair is an expressive tool," she says. "I'm not wearing a lot of makeup these days, but my hair, I like a strong haircut. It's kind of evolved over the last few projects; it's exciting. But I think the number one thing for me is just for it to look healthy — with my hair and with my skin." Coliena Rentmeester for Biolage At the 2025 Met Gala, Anderson changed up her hair last minuteto complement her Tory Burch gownand express just how powerful she was feeling in the design. "Tory Burch made me the dress for the Met, and it was a floating neckline and I thought, 'Oh, we have to go short,'" she shares. "We wanted the bob to float above the neckline. And I think a baby bang looks great — just getting it [the hair] out of my face. Especially at this point, where I'm kind of going out there to the world, I felt like this is another way to say, 'This is who I am.'" "It felt very female, warrior princess. I felt when I was walking in that dress, something came over me. That's the thing that we all crave and look for when we're creating characters, but also coming into ourselves. It felt like a magical, really powerful moment for me to feel so exposed and vulnerable, but so strong." Dimitrios Kambouris/Getty Finding strength in beauty is a philosophy Anderson turns to again and again as she continues her Pamassaince. The star is gearing up for another season at the box office with theNaked Gunreboot out this summer, and she feels immense pride in all the opportunities she's getting across industries. "I feel like I've just begun my career, and then to live alongside these brand partnerships, it's really an honor, " she says. "I love where this brand is going. It's part of this new direction, feels like a celebration of authenticity, softness and strength. And that's the warrior in me. I always have been a little bit rebellious, but I love being in the fight. I love being in the mix. I love living my life knowing that I can always do better. That just makes me feel alive. I've never been so at peace, but also, so inspired and fearless." 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