Beyoncé Knowles-Carterdelivered once again on night three of her"Cowboy Carter" tour in New York,and this time she was sure to spotlight a Black-owned brand in the process. The Grammy-winning singer hit the stage for the third night of her MetLife Stadium stop in East Rutherford, New Jersey, on May 25. She has fiveconcerts in the New York areaon herCowboy Carter and Rodeo Chitlin' Circuit Tour. She is set to perform on the same stage on May 28 and 29. Once again,Beyoncécommanded the stage with a groundbreaking performance bursting with electric energy and stunning new looks. The crowd was a mix of passionate fans and celebrity faces, including household names such asSelena Gomez. Selena Gomez attending tonight's show!pic.twitter.com/0u6QVcPH9L — Beyoncé Press. (@beyoncepress)May 26, 2025 "I know I have the most incredible fans in the world in the world. I love y'all," Beyoncé told her fans during her performance. Beyoncéfirstdebuted her "Cowboy Carter" tourat SoFi Stadium in Los Angeles on April 28 with39 songs on the set list. She performed a total of five shows there, putting on arevolutionary showfilled with family, fashion, different music genres, and most notably country music and cultural commentary. As fans know, Beyoncé first released the 27-track project in March 2024. It has sincemade historyandbroken multiple records.As Beyoncé's first country album, she deliberately featured country legends and emerging Black country artists alike. She became the first Black woman to winbest country albumat the 2025 Grammys and alsotook home album of the year. And Sunday night Beyoncé not only made sure to spotlight Black artists in her music but with her outfits as well. Beyoncé wearing custom Telfar at her show in New Jersey tonight#CowboyCarterTourpic.twitter.com/0sewFV40eV — COWBOY CARTER Updates 𐚁 ☆▷ (@B7Album)May 26, 2025 Beyoncé debuted an all-new look featuring sparkly denim, thigh-high chaps and a bodysuit that clearly showcased the Black-owned brand Telfar. And fans were quick to make note of the the outfit. BEYONCÉ IN CUSTOM TELFAR 👖💙pic.twitter.com/c0rShn3TCY — onii ☆▷ (@__Onixivy_)May 26, 2025 One fan wrote, "Beyonce in Telfar is all I needed tbh." While another said, "These custom Telfar outfits Beyoncé and the dancers are wearing are sickening!" Of course, Beyoncé's tour has been a full showcase of new looks and creativity and Sunday was no exceptipn. Night after night, Beyoncé continues toblend high fashionand cowboy couture, keeping fans on the edge of their seats as they anticipate a new look. There have been many looks incorporating Western-glam: sparkly chaps, cowboy hats, boots and piles of fringe. The nine-city tour will span the U.S. and Europe with the grand finaletaking place in Las Vegason July 26. Beyoncé has alreadymade history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, onInstagram,TikTokandXas @cachemcclay. This article originally appeared on Nashville Tennessean:Beyoncé's third New York show: New look featuring Black-owned brand
